PLACING THE EUROPEAN PLAYER AT THE HEART OF THE UX
The mature European market has transformed itself into a market which not only has become saturated, and characterized by an infinite array of sports betting websites mirroring each other’s offers, but is presenting increasing challenges for operators in terms of player acquisition, retention and churn.
So how can you successfully position yourself
as a leader in this highly competitive market?
Offer a personalised UX on a micro-level to each and every player.
Scalable and flexible technology
The whole process of personalization is dependent on fast, flexible and scalable technology based on fast data access, for immediate assimilation and player evaluation.
Provide the player with the personal touch
There is no single and predefined character profile that fits an individual player. Harness, dissect and assimilate your players’ data to create a truly segmented player profile.
An effective promotions engine
Make use of fast and on topic promotions which are based on the user’s activity. Stop delivering generic promotions which are not aligned to the players’ preferences.
A seamless Omnichannel approach
Provide your players with a holistic omnichannel environment allowing all the channels – whether desktop, mobile or retail – to seamlessly interact with one another.
Lottery Made Simple
Integrate a holistic lottery solution to:
- Diversify and build your brand unicity
- Increase your brand exposure through a cross-channel solution
- Improve your player acquisition and retention strategies
Take total control with our 100% Custom Lotto Lobby allowing:
- Different designs
- Custom CMS
- Management of multiple frontends
- Fully customizable Lotto Lobby
INDUSTRY REPORT
HORSE RACING BETTING FOCUS
DO YOU WANT TO POSITION YOURSELF AS A LEADER IN THE EUROPEAN MARKET THROUGH PERSONALISATION?FILL OUT THE FORM BELOW
AND ONE OF OUR REPRESENTATIVES WILL BE IN TOUCH WITH YOU
AND ONE OF OUR REPRESENTATIVES WILL BE IN TOUCH WITH YOU